Marketing Topics

Find over a dozen marketing topics. We recommend first-time visitors invest time with our Get-Started module.

Elsewhere on this site, find other topics grouped by:


MKTC.25.01.Marketing.Plan (+)
MKTC.25.01.d.Market.Segment. (go)
MKTC.25.01.e.ESRI.Segments (go)
MKTC.27.04.b.Bundling (+)
MKMN.11.05.b.Design.Elements (+)


MKTC.26.01.Pricing.Overview (+)
MKCO.12.01.Price.Strategy (go)
MKME.10.01.f.Pricing (go)


MKME.10.01.b.Product.Cost (go)
MKME.13.01.Product.Benefits (go)
MKMN.10.05.Brand.Packaging (go)


MKTC.28.01.Promotion Overview (+)
MKCO.14.02.j.Referrals (go)
MKCO.14.02.Word.of.Mouth (go)
MKME.12.04.d.Signs (go)
MKME.12.04.h.Displays (go)


MKME.12.03.c.Placement (go)
MKME.12.03.g.Planograms.Make (go)

Graphic Art (Related Topic)

Adobe Photoshop (go)

Marketing Summative Assessment

Print this marketing topics assessment.

A summative assessment (or summative evaluation) refers to the assessment of student-participants where the focus is on the outcome of a program or portion of a program. This contrasts with formative assessment, which summarizes the participants’ development at a particular time. Instructors, print this assessment for student evaluation following their completion of modules provided in this program section.